![]() ![]() ![]() ![]() Leo Schachter didn’t claim the Leo Diamond to be the visually “brightest” diamond in the world because it isn’t. You need to read between the lines carefully. However, it is also true that this statement isn’t meaningful from a consumer’s perspective. That’s true since they were the first company to utilize GemEx for certifying a diamond’s brightness. On their website, they only state that the Leo Diamond is “The First Diamond Ever Certified To Be Visually Brighter”. Let’s take a closer look at the marketing campaign by Leo Schachter Diamonds, LLC. Is The Claim Of Being “Visually Brighter” True? In this particular example, the diamond scores a “High” for White Light, “High” for Color Light and a borderline “Very High” for Scintillation. To see an example report of a BrillianceScope analysis performed on a Leo Diamond, you can click this link. office fluorescent lighting, outdoor day lighting and etc…). spot lighting) and not in environments where you’ll probably find yourself in most of the time ( i.e. However, the caveat you need to be aware of is that the Brilliance Scope only reveals the diamond’s performance under certain conditions ( i.e. And based on my experience and observations, I generally ( but don’t always) agree with the results measured by the Brilliance Scope. Speaking from my personal point of view, I consider the BrillianceScope to be an objective and repeatable method to evaluate a diamond’s optical performance. In short, the Brilliance Scope measures a diamond’s performance in a stimulated spot lighting environment using various viewing angles. Now, I don’t want to bore you with all the technical aspects of the Brilliance Scope. So, how exactly are Leo diamonds measured and certified in order for them to come up with a bold claim of being “visually brighter”? It turns out that the answers lie in a sales tool created by GemEx Systems called the Brilliance Scope ®. Looking Beyond The Marketing Fluff And Reviewing The Detailsīrilliance scope tool to measure light performance. First Light Diamonds – Are They Any Good?.Leo Princess (Square) Cut Diamond Reviews.Sloppy Finishing And Craftsmanship Standards.The Leo Cut Diamond Displays Inconsistent Cut Standards.What I Don’t Like About Leo Diamonds And Buyer’s Beware.Is The Claim Of Being “Visually Brighter” True?.Looking Beyond The Marketing Fluff And Reviewing The Details.It is at the narrow intersection of intent, design, and craftsmanship where the magic of diamond light performance fully materializes.Here is a list of topics we will be covering: Outstanding quality does not happen by accident. But the most precious gem on earth deserves an approach that makes no compromise in pursuit of all the beauty that can be brought out. They also require more of the original rough to be polished away, reducing yield and increasing cost. Diamonds crafted to exacting tolerances require more time and skill to produce. The design and execution of the cut will determine the net result of the complex interplay between the facets, the light source, and observer. Proper proportioning, symmetry and optical precision are all critical in maximizing the beauty of a faceted diamond. While clarity and color are inherent properties of nature, the quality of the cut, which is entirely determined by man, determines how much of that natural potential will be realized. Pure crystallized carbon – Diamond – has tremendous potential for brilliance and fire. ![]()
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